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Tuesday, December 04, 2018

Energy Pop.

This morning I picked up a half empty energy drink can to throw in my recycling pile.  Looking at the ingredients, which included 54 grams of sugar, got me thinking about the idea of energy pop.  It's a bit surprising the big boys haven't marketed energy drink variations of their soft drinks.  You'd think we would have seen a Coke Energy or Pepsi Energy.  I would imagine their marketing departments have come up with enough data to indicate such a product wouldn't be worth the bother.  It's also possible there might be regulations in some markets that prevent such products.  And they may not want to cannibalise their own product lines.  For example Gatorade is currently owned by Pepsi.

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