Tuesday, July 08, 2014

Filling A Niche.

A lot of people in the West are into anime and manga, Japanese cartoons and comic books respectively.  Apparently there's enough of them that cosmetics maker L'Oreal thinks it's worth marketing Miss Manga mascara. Yeah, they're selling a product to help you get the big eyes people associate with manga and anime.  It would be interesting to know what age range they're hoping to reach with this product.  Teenagers, perhaps?  Older manga readers who use makeup probably aren't going to be interested in such a gimmicky idea, but perhaps I'm being unfair to younger folks.  Is it a case of cultural appropriation?  I'll leave that for others to decide, although the great anime and manga artist/creator Osamu Tezuka, who helped popularise the big eyes look for anime and manga characters, said the concept was taken from the eyes of Disney characters like Mickey Mouse.

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