This billboard, which has been up for a good while in Saskatoon's downtown, has made me raise my eyebrows more than once. It features what sounds like a dubious idea. A bit of research indicates a 2001 study did claim milk production from cows varied depending on what kind of music was played, with calmer music leading to more milk production than louder, faster music. But colour me skeptical, especially since the study has apparently had no followup. So I can't help but wonder if the school board should be using the idea in it's advertising. On the other hand it is an ad for the music program, not the science courses. If it for the latter I would find it a lot more questionable.
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