Monday, September 16, 2013

Narrow Target.

Over the weekend the local paper carried an ad flyer from easyhome, a rent to own home furnishing and electronics company.  The headline on the flyer says "We're Pulling The Goalie So You Can Score!"  Said "goalie" is a young woman wearing goalie pads, a goalie mask on top of her head, blue panties, and a t shirt that ends just below her breasts.

Who is the target this ad, exactly?  It would seem to be horny teenage boys given the scantily clad and vaguely, if I may use a potentially offensive term, jailbaitish model.  Or perhaps it's horny male university freshmen, since we're just a couple of weeks into the school year and a lot of university students may have come to town with little furniture.  The "so you can score" bit of the headline strengthens my suspicion that is the case, the implication being fairly obvious that if you get stuff for your place at easyhone you're more likely to get some hot girl to hook up with you.

I have no idea what the demographics of the typical easyhome customer are.  But you'd think they'd be a bit more conscious, here in the second decade of the 21st Century, that a T&A style ad like this might turn off some sorts of potential customers.  And any business wants as many customers as possible.

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