No Super Bowl For Me.

Nope, didn't watch it.  Didn't watch the ads.  Didn't watch the halftime show.  Didn't watch the regular season games. 

Count Me Out.

As I write this millions of people will be watching the Superbowl. I'm not one of them. You frequently see the ratings for the Superbowl, how many millions watched, but I wonder how many potential viewers won't watch this year's edition. You can bet the networks and advertisers have a pretty good idea what that figure is.