I just went to look at a website I regularly visit, and got a bit of a surprise. It was a Sears Canada ad, advertising shopping for the upcoming school year. As is the case with its American counterpart Sears Canada is in major trouble, suffering from changes in the Canadian consumer market. In June it was announced that 59 stores would close after the company was granted protection from its creditors. This included 4 stores in Saskatchewan, although this didn't include the store in Saskatoon's Midtown Plaza. So of course they`re really hoping that you`ll shop at the stores that are left. But it seems their online advertising efforts hadn`t been reaching me until now.
The Midtown Plaza store is a large 2 storey outlet, so losing it would be a big hit for Midtown Plaza. It`s hard to think of something that might replace it, as potential tenants who`d want a space that size have tended to build in Saskatoon`s `big box` areas. So Sears Canada isn`t the only company hoping you`ll visit, it`s all the companies that have Sears as a tenant as well.
Sunday, August 13, 2017
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