I decided I wanted a Kit Kat tonight. The Dollarama at Centre Mall, which is where I would normally buy one, is currently closed as they move from one end of the mall to the other. Their price before tax for one is 77 cents. So I went into Shoppers Drug Mart. Their price? $1.69 before taxes. Since I had to drive past it to go home anyway I went into Sobeys to buy one. Their price? $1.19 before taxes. I hate to think what 7/11 charges for one these days.
It makes me wonder what the wholesale cost of a Kit Kat, or other chocolate bars, is. You'd think Dollarama wouldn't have a purchasing advantage over the other companies that allows for such a low price compared to the others, but you never know. Is Dollarama counting on selling that many more of them to make up for a much smaller profit per bar? Or is Shoppers making a lot of money per bar with that markup?
Ironically the new Dollarama location is across the mall from Shoppers in Centre West. I wonder if that will hurt Shoppers candy sales any more than the old location, in Center East, did.
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