A Gentle Letdown.

In businesses that sell Western Canada Lottery Corp. tickets in Saskatchewan you'll find ticket checking machines.  If you check a ticket that isn't a winner, the message they display is "Sorry Appears To Be A Non-Winner."  I find the use of the term "non-winner" interesting.  I would imagine this was chosen after consulting an expert on such things.  Presumably there's good money to be made determining the most effective message for electronic displays.  "Non-winner" probably is less likely to offend or upset people than the term loser.