Saturday, March 31, 2012

Bucking The Trend.

There's been a lot of talk in recent years about the future of the print newspaper.  Even The New York Times has faced questions about its very existence.  But Saskatoon's daily paper, the Star Phoenix, apparently doesn't have to worry.  An article in today's edition states that readership is actually increasing.  A survey by Newspaper Audience Database Inc.  shows that readership for both the print and online editions has grown more than 8 percent in 2011, the highest gain of any Canadian newspaper.  Newspaper readership in Canada reportedly remains high, with more than half of Canadians over 18 reading a print or online newspaper daily.  It would seem people find something in the written word they can't get from video newscasts or things posted to Youtube.

Meanwhile, a new paper is about to hit Saskatoon streets.  Paper boxes have begun to appear for a Saskatoon edition of Toronto based  "commuter" newspaper Metro, which will launch its debut issue April 2nd.  However, it seems they may want to be a bit careful where they put their boxes.  The other day I saw the maintenance staff at the Centre at Circle and 8th grab pick up and haul away a Metro box that had been placed by the bus shelters at the bus mall in the rear of Centre East.  I'm guessing they didn't bother to get the permission of mall management to put it there.  Not a good way to get in the good graces of a potential advertiser.

No comments: