Wednesday, May 12, 2010

Axe For Idiots.

Have you seen the recent batch of ads for various Ax products?  The company is maintaining its traditional subbasement level standards of ad quality.  One of them is for a deodorant that apparently changes scents as time passes.  It includes a line about how women are easily bored, which is apparently why you should use the product.  This strikes me as just a particularly blatant example of the subtext that runs through all the Ax ads, namely that Ax customers are a bunch of sexist twits.  I wonder how many of the intended target audience get that and as a result avoid Ax products because they've been insulted.

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