Rethink That Name.

Today I picked up the latest issue of WHOLifE, the "wholeness and wellness journal of Saskatchewan," of which I hope to have more to say later. One of the ads within was for someone offering a treatment involving "Electro-physiological Frequency Xrroid." I don't know about you, but Xrroid looks like some weird abbreviation for hemroid, or perhaps an alien from a bad sci fi movie. It certainly doesn't look like something I'd think was healthy. Hey, if you're gonna market something it should have a pleasing name.