Juan Valdez.

I received a hit from Columbia today, and it made me think of Juan Valdez, a character from a long running series of coffee ads in the 1990s. I'd bet that no one in Columbia has ever heard of the character, other than perhaps the advertising department of whoever promotes Columian coffee abroad.

The use of "ethnic" characters makes me think of the Malibu Rum ads that have run in Canada in recent years. I've never been able to decide if they're entertainingly silly or borderline racist.