Sometimes you have to wonder about why people use certain names. I heard an ad on the radio today for the Toyota Tundra TRD. You would think someone in the Toyota marketing department would have realised that TRD could be pronounced as turd. Another example is the finale for Disney's Kim Possible cartoon. It was an extended episode called "So the Drama," a play on Kim Possible's frequent use of the phrase "So not the drama." However the episode name is frequently being abbreviated to StD, which of course is also shorthand for sexually transmitted disease. Ooops.