I've noted before my amusement at the nutrition information on various products, and here's another example. I bought a 70 gram package of peanuts tonight. The nutrition information on it is for a 30 gram serving. You'd think they'd give the information for 70 grams given that people are more likely than not to eat the whole package in one sitting. However using a 30 gram measurement has a couple of advantages. One is that you don't have to recalculate the information if the size of the package changes, and you can use it for packages of different sizes. Perhaps more importantly the fat content for 30 grams is less discomforting than the fat content for 70 grams, something that may influence purchases in our fat obsessed era.