Google

Thursday, December 02, 2004

Looking at the cover of the latest Wired today, which features James Cameron and a blurb about all these high tech research things supposedly on the way, I couldn't help but think of how similiar it can be to Popular Science and Popular Mechanics. It features the same kind of breathless techno fetishing of stuff that often doesn't actually appear. Anyone who has paid attention to PS and PM content over the years will be familiar with all the "gee, that REWLS!" high tech stuff they've blabbed about that has never come to pass, including stuff of questionable scientific credibility in the first place. I'm probably not the first person to see similarities with the long defunct "pop science" magazine Omni as well. Omni often did the same kind of thing, but like Wired tried to appear more upscale that PM and PS, and was more interested in fringe stuff like life extension and psychics.

No comments: