Actress Alicia Silverstone has recently gotten attention for her parenting methods. She prechews, or to use the fancy term for it, premasticates, food for her baby. It's no surprise that a video of her doing this has gone viral, for it seems odd to most folks, although the practice is common in some cultures in Africa and elsewhere. Silverstone is also a vegan, so food practices different from the mainstream aren't new for her.
Personally I think people should be more worried about the fact her kid is called Bear Blu. Sounds like a name for a cartoon character.