That apparently should have been on the posters for Johnny Depp's latest film, Mortdecai, instead of the actual slogan of "Sophistication Has A Name." The film has been out less than a month, and it's already in the cheap theatres in Saskatoon. The film had a reported 60 million dollar budget, but it has apparently made just over a third of that worldwide. Of late Depp seems to be able to make nothing but flops, often as a result of bad choices in roles, the most obvious being as Tonto in The Lone Ranger.
Years ago I watched an interview with Michael Caine, and the interviewer asked him about some of the poorer movies he'd been in. Caine commented that he generally didn't turn down roles because he figured they might stop calling if he did. One would think Depp wouldn't be worried about that given how much money he's made. So it seems more likely Depp just has bad taste, although Caine also commented that you can't tell whether a movie will be good just by the script. Perhaps Depp needs to reconsider taking roles that rely on him doing gimmick characters.
What's next for Depp? Apparently a Kevin Smith film called Yoga Hosers. Depp will also be appearing in Black Mass this fall, a film about Irish-American mobster Whitey Bulger, which strikes me as the kind of film Depp should be doing.