Monday, May 21, 2007

Room For Manipulation.

Currently on Canadian TV there are a series of ads running for Viagra. The ads feature people talking in made up words, except for the word Viagra. But one of the ads would be great fodder for a bit of manipulation. It shows two men talking about Viagra at a barbeque. But given the way they say their lines, the phrasing, and their facial expressions it wouldn't be too hard to add subtitles to the ad that translate the dialogue as being about something bad happening to someone who used Viagra, like a heart attack. In fact it wouldn't surprise me if someone actually does something like this, only shooting a fake ad and perhaps using a fake name to avoid getting into any sort of legal trouble. The ads are only airing in Canada as of yet, but if the campaign does well here I wouldn't be surprised to see it expand to other markets.

(And if someone comes across this post who does work for a comedy show and uses this idea I want a writing credit and some financial compensation for using the idea.)

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