Have you seen the recent batch of ads for various Ax products? The company is maintaining its traditional subbasement level standards of ad quality. One of them is for a deodorant that apparently changes scents as time passes. It includes a line about how women are easily bored, which is apparently why you should use the product. This strikes me as just a particularly blatant example of the subtext that runs through all the Ax ads, namely that Ax customers are a bunch of sexist twits. I wonder how many of the intended target audience get that and as a result avoid Ax products because they've been insulted.
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