Friday, August 31, 2012
A Gentle Letdown.
In businesses that sell Western Canada Lottery Corp. tickets in Saskatchewan you'll find ticket checking machines. If you check a ticket that isn't a winner, the message they display is "Sorry Appears To Be A Non-Winner." I find the use of the term "non-winner" interesting. I would imagine this was chosen after consulting an expert on such things. Presumably there's good money to be made determining the most effective message for electronic displays. "Non-winner" probably is less likely to offend or upset people than the term loser.