The World Cup is over. Despite all the hype it will be interesting to see how well the broadcasts actually did in North America. Soccer still has a long ways to go here to getting the regular attention other sports get. Personally I didn't watch because I find soccer has the same flaw as hockey, too much chasing back and forth for not much result.
On the other hand if you watched other sports on TV during the series you probably saw the same Coke ad I saw multiple times. It revolved around the story of Roger Milla kickstarting the tradition of celebratory dances after scoring a goal. Oddly the ad refered to him as "an African named Roger Milla." Why not give his country? After all I can't imagine having a Formula One themed ad using phrasing like "an European named Michael Schumacher." A quick check shows that Milla is from Cameroon. It would be interesting to know why Coca Cola felt a need not to mention his nationality. Did they figure North American viewers wouldn't have a clue where Cameroon was?