Saturday, December 18, 2004

The US electronics chain Circuit City is currently using the classic Cars tune "Just What I Needed" in their ads. Of course its the chorus hook they're interested in, not the rest of the lyrics. Somehow I doubt they want you associating the products they sell with the line "wasting all my time" that is repeated several times in the verses. On the other hand I'm sure they'd like you to "kind of lose (your) mind" over their products and service. Hopefully the estate of Ben Orr, the Cars' bassist/vocalist who died a couple of years ago of liver cancer, will get some nice money from the ad, since its Ben singing the song.

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